Friday, April 1, 2011

{Behind the Scenes} Max Daniel

As you know Petit (Australia) is the importer/distributor of some gorgeous brands from USA and UK.  But we also love to know the inspiration behind these brands and who the designers are. 

Our first introduction is the designer of Max Daniel blankets - Eden Heinsheimer ......

Max Daniel creates the most luxurious and chic baby blankets that are favoured by the most stylish celeb mums. Max Daniel signature collection features baby throws, security blankets and burp cloths in the most stylish colours and patterns. 
"As many of you may know, owning and operating your own business can be like having another child, or twins! And we are very proud of our baby... Now that Max Daniel has grown so popular, reflecting on the inspirations that brought us to where we are today makes us realize what an amazing journey it has been so far!

Max Daniel Designs was born from the desire to bring something edgy, super luxurious, unique, and high-end to babies and little ones. We wanted to create that treasured keepsake blanket while weaving in the love that is passed from a parent to child with the softest of satins.

We are amazed with the many cards, emails, and phone calls we get from parents whose children cannot be without their Max Daniel blankets! I will never forget the emergency phone call we got from a mother in a panic about to board a plane in Georgia whose son's blanket had gone missing, setting the entire family into a panic. We overnighted a replacement and all was ok when they arrived at their vacation destination in Hawaii. There are few things more inspiring than a story like this that shows us just how important our blankets become in their little owner's lives.

We are truly grateful and inspired by your heartfelt stories and feedback. Thank you for sharing in our inspiration, and for giving it back to us every day!"
 Max Daniel owner and founder Eden Heinsheimer with her main inspiration...her two boys!

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