To view the winner and the gift basket please visit http://www.youtube.com/watch?v=qc7Oc2THnW4
Below is the press release announcing the new name.
FOR IMMEDIATE RELEASECONTACT:
TEMPLETON'S - TIMELESS INFANT SILVER ANNOUNCES CONTEST WINNER FOR RE-NAMING SIGNATURE PRODUCT
CHARLESTON, S.C., SEPTEMBER 28, 2009—The owners of Templeton’s - Timeless Infant Silver have proudly announced they’ve given up the binky.When corporate giant Playtex issued a cease and desist warning to sisters Neyle and Rhett Templeton for using the term “binky” in the name of their signature piece—a sterling silver pacifier holder that adapts to a mother’s bracelet—the sisters quickly organized a national contest to rename the product.
Thanks to Jee Youn Fickling of Charleston, whose name entry was selected from among several hundred entries received after the contest formally began on Aug. 7, Templeton’s has a new, more sophisticated name for what was formally called the Heirloom Binky Bracelet: the Heirloom Bijou Bracelet.Fickling, who has a degree in French, suggested using the word “Bijou” because it is French for jewelry, “an item to be adorned,” explained Rhett Templeton. “We think it’s perfect, and beautiful too, just like the bracelet,” she said.
As the Grand Prize Winner, Fickling will receive a large basket stuffed with “Infant to Mommy” Products donated by clients of the PR and Marketing Company Baby Swags, which places “mompreneur” creations in swag bags for celebrities. The basket had been on display in Charleston children’s boutique Jackson Madeleine - Classics for Children, where the formal contest winner announcement was just filmed.
"This contest could not have been possible without all of the support from the mompreneurs who donated to our gift basket and helped promote our contest," Templeton said. “I'm still so baffled by all of the support that we have received, and the bonds that we have created with all of these women.”
The Templetons not only received basket donations from the U.S., but from Australia and Canada as well.
A list of stores that sell the Heirloom Bijou Bracelet, and an online store, can be found at www.TempletonSilver.com.
Congratulations to Templeton's.